And the carmaker will work with virtual British band Gorillaz to recruit the engineers via the Gorillaz app. Potential candidates will be set a number of challenges, including assembling the Jaguar I-PACE Concept, and code breaking challenges to test for curiosity, persistence, lateral thinking and problem solving skills. Successful game players will be fast-tracked through Jaguar Land Rover’s recruitment process.
“As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit,” said head of electrical engineering Alex Heslop. “Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”
JLR announced in 2016 a partnership with Gorillaz in which Noodle, the band’s lead guitarist, would become a global ambassador, with a focus on encouraging young women into engineering.