MediaTek sets 2013 DTV design agenda

MADISON, Wis.– If you want to know the global TV trends in 2013, look no further than what MediaTek has up its sleeve. The bellwether of the consumer electronics industry today is no longer either Sony or Panasonic. That title now belongs to the Taiwan-based consumer chip company.
 
MediaTek, backed up by a large customer base including both handset and TV OEMs/ODMs throughout Asia, is today in a rare position: other than Samsung, perhaps no other company is positioned to speak authoritatively on how things developed in handsets will dictate features and functions that must go into a new generation of digital TVs.

EE Times met with MediaTek President Ching-Jiang Hsieh and saw some of the demonstrations at the company’s private suite during the recent International Consumer Electronics Show.

Eight hot features, identified and pitched by MediaTek, are likely to drive global consumer system designs in 2013. They include: multi-screens in the living room, DIAL, 4K x 2K, HTML5, Near Field Communications (NFC), fast boot time, quad-core/higher GPU and HEVC (H.265).