LAS VEGAS – ARM CEO Warren East sat down with
EE Times during the Consumer Electronics Show this week to discuss the radically changing landscape for TVs, the slowly unfolding "Internet of Things" and whether the world's largest processor IP vendor should offer RF IP modules to get IoT off the ground.
Here’s an excerpt of our conversation with East during at CES.
EE Times: What’s the purpose of visiting CES for a CEO like you, besides meeting with customers? What are you looking for?
East: I’m not here to find market trends, because at ARM we already know them. I’m here at CES to see the evidence of what we already know, validate it and make additional connections that create opportunities for ARM.
EE Times: What evidence have you seen so far?
East: In the smart digital world, smart TVs are now turning into 56-inch [screen] smartphones. Greater functions for home automation and home security systems are now performed in software, not in hardware. Usability is becoming increasingly important. Automation is now becoming 'connected automation,' transitioning from 8-bit to 32-bit.
So I look for a range of real products at CES – which even someone like mother, for example, would understand as tangible products – and to see if there are encouraging signs. I am here also to see how really usable these products are.
