The revamp comes with the idea to ‘fit better with a world that has greatly evolved’ and be ‘ready for the future’.
“We had long and extensive exchanges with our customers, partners and employees and came to the realisation that u‑blox needed a make-over,” explains Thomas Seiler, CEO at u-blox.
“The brand no longer reflected the level of technological excellence and business performance that we’ve achieved over the years. However, despite the new image, we remain the same company, with the innovative, reliable, and restless spirit our customers have come to trust, and the same high quality product and service offering.”
The new u‑blox brand is said to consist of a new positioning and tone of voice, as well as an original visual identity, including a proprietary font.
All elements are already implemented into ‘a more accessible website’ revamped social media channels, business cards and tradeshow booths.
But u-blox is adamant that, ‘the best is yet to come’.