In this Tuesday, March 23, 2010 file photo, the Google logo is seen at the Google headquarters in Brussels. The European Union's competition watchdog has slapped a record 2.42 billion euro ($2.72 billion) fine on internet giant Google for breaching antitrust rules with its online shopping service. (AP Photo/Virginia Mayo, File) The European Union's competition watchdog slapped a record 2.42 billion euro ($2.72 billion) fine on internet giant Google on Tuesday for breaching antitrust rules with its online shopping service.
European regulators said "Google has abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service."
It gave the Mountain View, California, company 90 days to stop or face fines of up to 5 percent of the average daily worldwide turnover of parent company Alphabet.
The European Commission, which polices EU competition rules, alleges Google elevates its shopping service even when other options might have better deals.
The Commission said Google "gave prominent placement in its search results only to its own comparison shopping service, whilst demoting rival services. It stifled competition on the merits in comparison shopping markets."
Google maintains it's just trying to package its search results in a way that makes it easier for consumers to find what they want.
"When you shop online, you want to find the products you're looking for quickly and easily. And advertisers want to promote those same products. That's why Google shows shopping ads, connecting our users with thousands of advertisers, large and small, in ways that are useful for both," Kent Walker, senior vice president at Google, said in a statement.
In this Tuesday, March 23, 2010 file photo, the Google logo displayed at the Google headquarters in Brussels. The European Union's competition watchdog has slapped a record 2.42 billion euro ($2.72 billion) fine on internet giant Google for breaching antitrust rules with its online shopping service. (AP Photo/Virginia Mayo, File) "We will review the Commission's decision in detail as we consider an appeal, and we look forward to continuing to make our case," he said.
The fine is the highest ever imposed in Europe for anti-competitive behavior, exceeding a 1.06 billion euros penalty on Silicon Valley chip maker Intel in 2009.
But the penalty is likely to leave a bigger dent in Google's pride and reputation than its finances. Alphabet has more than $92 billion (82 billion euros) in cash, including nearly $56 billion (50 billion euros) in accounts outside of Europe.
A look back at the EU's 7 years of legal battle with Google
As the European Union fines Google for abusing its dominance in online searches, here is a look back at the key dates in the bloc's legal tussle with the technology company.
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November 2010 - The EU opens formal inquiry into whether Google manipulates search results in a way that favors its own business. The probe includes whether the search results favor Google's services, such as its price comparison business, how it displays the contents of rivals, and how it manages ads.
April 2013 - Google offers change to its practice in the hope of ending the investigation.
July-December 2013 - After feedback from complainants, the EU twice rejects Google's offer to change its search results as not good enough.
Feb 2014 - The EU and Google reach a tentative agreement on how to fix the search results. This keeps Google from paying a fine.
May 2014 - In a separate case, the European Court of Justice rules that Google must consider EU citizens' requests to remove irrelevant or embarrassing personal information that pops up on a search of their names.
Sept 2014 - After receiving complaints from Google's competitors, the EU appears to make a U-turn on its settlement with Google on search results, declaring it insufficient.
April 2015 - After five years of investigations and talks, EU formally charges Google with abusing its dominant position in search results, a step up in the legal battle. It also opens a preliminary investigation into whether Google uses its Android mobile operating system to rig the market for apps.
April 2016 - The EU charges Google with using Android to gain market advantage in mobile apps.
June 2017 - The EU fines Google a record 2.42 billion euros ($2.72 billion) for breaching antitrust rules with its online shopping service. It says Google abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service.
Explore further: Google gets third extension to answer EU case
