“Consumers expect a certain look, feel and ease-of-use on any e-commerce site they visit, whether purchasing consumer goods or semiconductors,” said Sean Strickler, director of corporate sales. “microchipDIRECT is meeting those consumer expectations by providing a B2C-like experience that allows our clients to check product stock quantities, see pricing, track orders or download a data sheet directly from their mobile device. We are proud to be the industry leader in this area with key features that are easily accessible on our new mobile-optimised website.”
microchipDIRECT is said to carry the largest inventory of Microchip products.
