In this April 25, 2018, file photo journalists and visitors look at the Jaguar electric-powered I-Pace model showcases at the China Auto Show during the media day in Beijing. While Tesla grapples with internal issues like production delays, a sometimes-erratic CEO and a recent about-face on whether to go private, its rivals are moving aggressively into the luxury electric vehicle space. Jaguar Land Rover has the I-Pace. (AP Photo/Andy Wong, File) While Tesla grapples with internal issues like production delays, a sometimes-erratic CEO and a recent about-face on whether to go private, its rivals are moving aggressively into the luxury electric vehicle space.
In the next few days, German competitors Mercedes-Benz and Audi are both showing off production-ready electric sport-utility vehicles aimed at Tesla's Model X.
Meanwhile, Jaguar Land Rover offers the I-Pace electric SUV. Further out, Porsche is taking on Tesla's Model S high performance luxury car with the Taycan.
The established carmakers need zero driving emissions vehicles to meet tougher greenhouse gas limits. China, a major market, is pushing hard for more electrics.
But the new models could also chip away at Tesla's role as the global leader in luxury electric vehicles at a time when the company is consumed by multiple distractions.
In this July 8, 2018, file photo, a 2018 Model X sits on display outside a Tesla showroom in Littleton, Colo. While Tesla grapples with internal issues like production delays, a sometimes-erratic CEO and a recent about-face on whether to go private, its rivals are moving aggressively into the luxury electric vehicle space. (AP Photo/David Zalubowski, File) 
In this May 27, 2018, photo a 2018 Model X is plugged into a charging station at a Tesla dealership in Littleton, Colo. While Tesla grapples with internal issues like production delays, a sometimes-erratic CEO and a recent about-face on whether to go private, its rivals are moving aggressively into the luxury electric vehicle space. (AP Photo/David Zalubowski, File) 
In this June 24, 2018, file photo Tesla CEO and founder of the Boring Company Elon Musk speaks at a news conference in Chicago. While Tesla grapples with internal issues like production delays, a sometimes-erratic CEO and a recent about-face on whether to go private, its rivals are moving aggressively into the luxury electric vehicle space. (AP Photo/Kiichiro Sato, File)
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